Sports Charity and Gendered Labour by Catherine PalmerISBN: 9781800434295
Publication Date: 2021-09-15
In cities around the world, in parks and roadways, people are taking part in sporting charity challenges. Corporate sponsorship has transformed these events into philanthropic endeavours that bring corporate marketing strategies together with medical research and social care agendas. Drawing upon auto-ethnography, studies of major events, in-depth interviews, and analysis of social media, Sports Charity and Gendered Labourprovides examples for teaching and knowledge sharing across analyses of gender, sport, leisure, health and wellbeing in ways that will have broad relevance to a range of audiences.