NAICS Code - The North American Industry Classification System (NAICS) uses six-digit codes to identify an industry. Many of the library databases use these codes to identify a company’s activities, index companies by activity, and to define industry data and information. For more information on the history and structure of the NAICS, as well as to search for codes, visit the NAICS Association website at http://www.naics.com/ .
Private Company – A private company is one that is owned by an individual, family, or group of partners. The amount of information that private companies must report is limited, and much of that is confidential. Thus, it is often difficult to find much information on a private company.
Public Company – A public company is a company that issues securities or shares of stock for the public. Those who purchase these securities or shares become investors in and owners of the company. This process is regulated by the Securities and Exchange Commission (SEC), and public companies must file numerous financial and other reports with the SEC. Because these reports are public information, much data and information can be found when researching public companies. For more information, visit the SEC website at http://www.sec.gov/index.htm.
SIC Code - Standard Industrial Classification (SIC) codes are four-digit codes used to identify an industry. Many of the library databases use these codes to identify a company’s activities, index companies by activity, and to define industry data and information. These are being replaced by the six-digit NAICS.
Subsidiary – A company which is owned in whole or in part by another company. When researching a subsidiary, it is often advantageous to also research the owning company or the parent company.
Business analysts conduct research and compile reports that assess the strengths, weakness, opportunities, and threats (SWOT) of a specific company or provide a snapshot of an entire industry to learn from the past and predict future trends. Analyst reports also provide some financial information, and publicly traded companies publish annual reports on the web for their investors in addition to filing through the U.S. Securities and Exchange Commission.
When would I need to find industry and company information? If you're working on a business or marketing project, you may be asked to provide an overview of a company like Lyft, including facts about the history and current operations of the company, financial data and revenue, strategies they use for marketing their products and services, and how they are talked about in the press.
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If you need a overview of an industry there are several places to look: