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A research guide for business including entrepreneurship, marketing, and company reports.

Industry & Company Information

 Industry & Company Information

Business analysts conduct research and compile reports that assess the strengths, weakness, opportunities, and threats (SWOT) of a specific company or provide a snapshot of an entire industry to learn from the past and predict future trends. Analyst reports also provide some financial information, and publicly traded companies publish annual reports on the web for their investors in addition to filing through the U.S. Securities and Exchange Commission

When would I need to find industry and company information? If you're working on a business or marketing project, you may be asked to provide an overview of a company like Lyft, including facts about the history and current operations of the company, financial data and revenue, strategies they use for marketing their products and services, and how they are talked about in the press. 

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Industry Reports

If you need a overview of an industry there are several places to look:

Business search premiere industry profile screenshot

Mergent Online industry analysis screenshot